About
Established in 2025
How we work:
Gear provision:
We team up with our Ukrainian partners to bring you a battle-proven lineup of tactical and everyday carry gear, from mag pouches, dump pouches and IFAKs to EDC sling bags, organizers, and more. We also design our own original products and merch.
Knowledge transfer:
What can we learn from Ukraine? Quite a bit. Gear selection, medicine, tactics, how-to’s — we’re bringing those hard-won lessons from the front lines to the rest of Europe and beyond.
Iteration cycles:
Ukrainian gear has iteration cycles measured in days, not months or years. a soldier in his trench has an issue with his kit, he reaches out to the manufacturer via Instagram, the next day the design changes will be implemented. For us, that’s kind frustrating because we have to update product photos constantly, but its worth it.
Support Ukraine and Promote Ukrainian-Made Gear:
All products are made right here in Ukraine and are shipped via the legendary Ukrainian postal service, Nova Poshta, providing critical support to local economies and workers.
Each product sold equals money invested into our Ukrainian partner brands, allowing them to grow and reinvest in their own research and development. Most manufacturers don’t get the funding they need to run at full capacity.
Ukrainian tactical gear companies are eager to export to the rest of the world— we provide the bridge and connect you with the best Ukraine has to offer.
Our promises:
We don’t sell anything we wouldn’t use ourselves.
we take really good care selecting our products. we test every single product and if we don’t like it, we won’t sell it.
Customer service:
When you buy from us or read one of our articles, you’re joining the EMW community. If you have questions after a purchase, or want more information on something not covered in an article, send us a message and we’ll get back to you right away.
